9 SEO Best Practices When Handling URLs

Have you already applied all the currently hyped SEO best practices to your website? Did you know that you can capture more of your audience to visit the website of your business or personal portfolio by optimizing your page?

Here Is a List of 9 Google SEO Best Practices When It Comes to Handling URLs

Friendly URL Structure

1. Make Your URLs Readable

If people can easily read your URL, it can also be easily read by search engines. The cleaner and more readable your URLs are to search engines, the more likely they can be retrieved and help in the ranking of your page.

2. Include Keywords in Your URLs

The right keywords are one of the most important elements to optimizing your page. Include keywords in your URLS so that it wouls be quicker for search engines to detect them.

3. Normalize the URLs with Your Keywords

Audience visibility is what SEO is for. If you have different pages that have almost the same content, chances are your audience may be split. Instead of having a higher ranking on one page, you’ll have less ranking in your two or three pages. Put the same contents in one URL to increase the page visibility. Or use canonicals.

4. Exclude Unnecessary and Unreadable Parameters in Your URLs

Unnecessary parameters include but are not limited to the content id and table names in your database that are included in the URLs. As said above, you must keep your URLs as simple and readable as possible, and these parameters are unnecessary and can only make your URLs look more complicated, which doesn’t help in optimizing your page.

5. The Shorter Your URLs Are, the Better

Shorter URLs are preferable than longer ones. Make your URLs descriptive but not too long. Just include the most important words needed

6. Make Your URLs the Same with Your Title

Match the names of your URLs to your title, though it doesn’t mean that you have to match it word for word. Just take the necessary keywords in your title and arrange them in your URL such that it looks simple and descriptive.

7. You May Remove Stop Words in Your URLs

Stop words, which include “and”, “or”, “but”, “yet”, “so”, “the”, “a”, “of”, etc., aren’t read by search engines and so they are not needed to be placed in your URLs. It is better to just exclude them as they only make your URLs longer.

8. Avoid Special Characters

Too many special characters only make your URL less readable, and it doesn’t help in the ranking. There is a lost of special characters that can be included in the URL and those that should be avoided. Better look for it.

9. Check the Case Sensitivity

URL Optimization Best PracticesBe sure that your URLs are case insensitive, as this can significantly affect your audience view. Some operating systems automatically make URLS case insensitive, while some have to be manually configured. Always make sure of the case sensitivity of your URLs.


Always have your page optimized. In handling your URLs, apply these 9 best practices to help effectively optimize your webpage and boost your rankings. We are not all technically savvy though, so if you need help from the pros visit the website where we found these 9 tips.